My Thoughts

How I’m Thinking About SEO in the World of LLMs

Spoiler: It’s not about stuffing keywords anymore. It’s about staying worth the click. A few years ago, SEO felt pretty straightforward. Pick a keyword. Write a blog. Use it a few times in your headers. Hope Google likes you enough to show your article on page one. But today? That playbook barely scratches the surface. People don’t just search. They ask. They type full questions into ChatGPT. They use voice. They scroll threads instead of results. And many times, they get the

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Latest Posts

Good content does not guarantee engagement

You can post something polished, thoughtful, and completely on brand and still watch it disappear in the feed. Because engagement is not just about quality. It is about what makes someone stop. LinkedIn says the first two lines of a post are critical for grabbing attention, and recommends opening with a surprising stat, a question, a bold statement, a personal story, or a research tease. It also notes that videos get 1.4x more engagement and posts with images tend to get tw

Feb 242 min read

The best selling posts on social media rarely look like they are selling anything

They don’t shout. They don’t push. And they definitely don’t start with “Buy now.” Yet somehow those are the posts that make people curious enough to click, save, and eventually buy. Once you start noticing this pattern, you see it everywhere. Because the posts that sell usually follow a quiet formula. The scroll stopping moment Every good selling post starts with one thing. Attention. Not loud attention. Interesting attention. A visual that feels different. A caption that sp

Jan 153 min read

Your idea might be great but if it’s buried under buzzwords, no one will notice.

The problem isn’t excitement. It ’s clarity. I’ve heard it a hundred times. “This sounds too basic.” “It’s just not exciting.” “I don’t think anyone would want to read this.” And every time, I want to say the same thing.Your content probably isn’t boring. It’s just not clear yet.The idea is there you’re just dressing it in the wrong outfit. Most people don’t write boring things.They just hide good ideas behind: • Buzzwords • Generic intros • A fear of sounding “too simple ”

Oct 9, 20252 min read

How I’m Thinking About SEO in the World of LLMs

Spoiler: It’s not about stuffing keywords anymore. It’s about staying worth the click. A few years ago, SEO felt pretty straightforward. Pick a keyword. Write a blog. Use it a few times in your headers. Hope Google likes you enough to show your article on page one. But today? That playbook barely scratches the surface. People don’t just search. They ask. They type full questions into ChatGPT. They use voice. They scroll threads instead of results. And many times, they get the

Jul 30, 20253 min read

“Your brand is what other people say about you when you’re not in the room.”
–Jeff Bezos

Hello, welcome to my marketing brain.

It's full of trends, tea, tools—and a few hot takes

Hey, I’m Rashmi Jain.

I’m a digital marketer, brand storyteller, and freshly minted grad from DePaul University’s MS in Marketing Analysis program—now navigating the wild, wonderful world of marketing, data, and big ideas.

Born in India, currently based in Chicago, I bring a global lens to everything I do from crafting go-to-market strategies to obsessing over why people click “add to cart.”

Over the years, I’ve worked across fashion, retail, and tech, where I’ve run PR, led social campaigns, and built dashboards that actually make sense.

But this blog isn’t just a resume.

It’s a space where I unpack real marketing moves, decode trends, call out contradictions, and share the behind-the-scenes of building campaigns (and careers) in the digital age. If you're into product launches, brand psychology, social media chaos, or just figuring it all out—I got you.

This is Rethink with Rashmi.
Real trends. Real ideas. No jargon.
See marketing differently.

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